Enhanced market knowledge & planning

We cut through complexity and bring understanding and insight.

We collect information and do research; we develop sound analytical frameworks and processes; we synthesize and frame findings, conclusions, implications and recommendations; and we package and communicate key points in an effective and clear manner.

Getting this right provides a foundation for good decision making and formulation of practical action-oriented implementation plans. Our approach de-risk ventures and enable efficiency and put products and brands on a lowest-cost roll-out path with actionable steps.

Key elements of our market insight, decision and planning support:

• Market scoping
• Key stakeholder identification
• Competitive landscape
• Channels to market
• Commercial environment
• Regulatory issues
• Partner due diligence

We enhance brand building and marketing profile in new markets.

Complexities such as language differences, cultural nuances and distance present challenges to all international marketeers and brand managers. How to adapt for local conditions, habits and protocols? How to be locally relevant? How to resonate with consumers? How to identify and partner with local marketing and brand service partners?

Axis Group works with and for our clients on-the-ground in China to give them reach and bandwidth in critical areas that support their brand development and projection. We have the local people, skills and teams in place and we can leverage years of experience in order to accelerate our clients marketing efforts.

Key elements of our marketing and brand management support:

Marketing strategy and planning

Corporate and marketing communications

Brand activation and management

Events management

Digital and social marketing services

Dedicated in-country product and service representation